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For more than a decade, the American Alliance of Museums' Museum Financial Information survey was the best source of data about museum operations and finances in the United States. Now, Museum Benchmarking Online (MBO) takes data collecting and benchmarking to a whole new level. Museums of every type and size, from all over the country, can use MBO to enter data on operations, staffing, attendance, finances and more; compare their performance to national norms or peer institutions; and generate customized reports for staff, board members and other stakeholders. All the data that you provide will remain secure and anonymous. Your data will never be identified by the name of your museum. Plus, it's easy to get started!